Sirius CES Tradeshow

Prior to this tradeshow, Sirius had been using the same original exhibit structures and existing booth graphics for several years. With the product set to launch later in the year, Sirius needed to radically update the booth at minimal cost. Using their new marketing campaign as a springboard, this graphic facelift was developed to cover existing structures and replace outdated graphics of the past. The result was an entirely new look for the Sirius booth and a new direction for their branding campaign. This project was designed at Blumlein Associates, Inc.