One Packaging

One Condoms have a packaging twist: they come in a clear circular container and each condom is wrapped in individual circular wrappers with custom designs. Each kind of condom has its own tongue-in-cheek personality and these designs were developed with that humor in mind. All of the One packages must contain a “one liner,” a quick statement that sums up the imagery and uses the word “One” in it. In this package scheme, I created a series of designs playing on the idea of the “Big Gun” as an obvious metaphor. I  used the copy in conjunction with edgy imagery to create an ironic masculine message that would to appeal to a young media-savvy male audience.