02/11/09: Love a Freelancer
Yes, it’s a bad economy. Budget slashes, marketing cuts, job losses—is there any hope? Surprisingly, yes. It is precisely during these troubled economic times that small companies and nonprofits need to remind their audiences of their mission and reinforce their services and offerings. Rather than spending a fortune on a full-time employee or a big-name design studio, it makes sense for these companies and organizations to outsource marketing and design needs to the freelance community (ahem…) Why?
We have low overhead; we don’t micromanage the process; we cost less than a big agency; we don’t require insurance and benefits; and we can provide excellent service on a needs only (i.e. project) basis. Plus, freelancers handle every step of the process so there is no middle man. If you give me a project, I’m your client contact, the designer, the production manager, and the trafficker. Streamlined service ensures that the project goes smoothly. Spread the love. Hire a freelancer or recommend a freelancer to a colleague. I’m available.
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